“Forget radio. Forget TV. Forget who is the interviewer and who is the interviewee. All you have to do is pretend that the interviewer is someone who is sitting next to you on the plane. That’s it. You should have the exact same kind of conversation as you would have on that plane. Because that’s all a great interview is, it’s a great conversation.”
Many people are unaware of this basic technique, and other tips that are equally simple to learn and adopt. Whether you’re the new owner of a small business, a seasoned entrepreneur selling a product or service, a volunteer promoting a great cause, or an author promoting yourself, the techniques and tips outlined in this book will turn you into the guest they beg to come back.
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