Saving the CBC: Balancing Profit and Public Service
An LLP Singles essay
Do we want a public broadcaster? A trenchant analysis of the threat to our national broadcaster and a solution for radical change. Rowland draws on over thirty years experience in television production, network news management and media studies to present a plan to satisfy the country’s private broadcasting lobby and at the same time rejuvenate the CBC. Not since the Great Depression has there been such an opportunity for public service broadcasting in Canada to become all that it can be on all media platforms–and rival the best in the world.
Ranked among Canada's leading literary journalists, Wade Rowland is the author of more than a dozen non-fiction books including Spirit of the Web, Galileo’s Mistake, Ockham’s Razor, and Greed, Inc. As a journalist he has spent many years in television news production at the network level and has held senior management roles at both CTV and CBC, where he was also senior producer of the consumer affairs program Marketplace. Rowland was Maclean Hunter Chair of Ethics in Media at Ryerson University from 2001-2003. He earned an MA in the philosophy of science from Trent University in 2003. He holds a Ph.D. in Communication and Culture and is currently an Associate Professor in York University’s Department of Communication Studies. Born in Montreal, Wade Rowland grew up in Regina and Winnipeg and currently lives near Toronto.