Purchase physical copy:

Are We On Yet?

Tommy Schnurmacher

Date of Publication

2012-08-25

Price Print

14.95

Price eBook

8.95

”One of Canada’s premier showbiz writers.” The Hollywood Reporter

It’s one thing to land an interview, but what do you do when you get it? Most people spend hours preparing. They arrive in studio with pages and pages of handwritten notes. The younger ones arrive awash in iPods, iPads and laptops. Is that a good idea? No, actually, it’s a terrible idea.

The book you hold in your hand – or the e-book that you have just downloaded – is short and concise. Are We On Yet? is an insider’s look at what the interviewer – any interviewer – REALLY wants. And it comes with the author’s personal money-back guarantee –detailed in Chapter 20.    

Tommy Schnurmacher has interviewed everyone from Prime Minister Stephen Harper to Dame Edna, from John Lennon and Yoko Ono to Joan Rivers, from right-wing blogger Andrew Breitbart to left-wing author Naomi Klein, and from student protesters to billionaire philanthropist Seymour Schulich. Included in the book are lessons learned from Catherine Deneuve, Arianna Huffington, and Pulitzer prize-winning novelist Jeffrey Eugenides.

But what if you’re not famous? Not to worry. You do not have to be a celebrity to become the media darling who keeps being invited back over and over again.

Tommy’s key message:

 “Forget radio. Forget TV. Forget who is the interviewer and who is the interviewee. All you have to do is pretend that the interviewer is someone who is sitting next to you on the plane.  That’s it. You should have the exact same kind of conversation as you would have on that plane. Because that’s all a great interview is, it’s a great conversation.”
 

It seems so simple, but many people are unaware of this basic technique and of other tips that are equally simple to learn and adopt.

Whether you’re the eager beaver owner of a small business, a seasoned entrepreneur selling a product or service, a volunteer promoting a great cause, or an author promoting yourself, the simple techniques and tips outlined in this book will turn you into the guest they beg to come back.

All interviewers have an agenda. The newspaper reporter wants information. Preferably information that no one else has. The TV reporter wants you to look good and be entertaining, The radio interviewer doesn’t care what you look like, but he or she is praying you will be entertaining – that the interview will be so gripping that a listener, late for an appointment, will nonetheless sit there in his parked car because he cannot tear himself away from hearing what you have to say.

Is this even possible? It’s easy if you have the right tools.

At times acerbic, but always focused, Are We On Yet? is filled with practical, effective and easy-to-use tips to ensure that you make the most of any interview. Filled with real-life examples, it will help you avoid all the common pitfalls.

You can spend thousands of dollars on time-consuming media training, or you can get hold of this book.

Print $14.99 CDN; $12.95 US; ISBN: 9780987831750
ePub: $8.95 CDN, US; ISBN: 9780987831798
Mobi: $8.95 CDN, US; ISBN: 9780987994677
PDF: $8.95 CDN, US: ISBN: 9781927535035

Publication Date: August 25, 2012

Available online at amazon.caindigo.ca, Barnes & Noble, and other fine retailers.

About the Author

Tommy Schnurmacher is an award-winning Canadian broadcaster who has interviewed Canadian prime ministers, Pulitzer prize-winning novelists and celebrities including Clint Eastwood, Catherine Deneuve, and Charlie Sheen.


Author Tommy Schnurmacher
Photo: Linda Leith

 

To arrange an interview, blog tour or speaking engagement with Tommy, please contact Yvonne Hunter, Mobile: 647-348-2024; email: yvonne.hunter@me.com

Some tips from the book:

Ø  “Two words. Bloggers rule.”
Ø  Stop selling and start fulfilling other people’s needs
Ø  Three words that should be etched in stone: DON’T BE BORING.
Ø  A great interview is nothing more than an animated conversation
Ø  When you are telling a story, facts are not enough
Ø  The maximum number of major points is three.
Ø  Go with the emotional. Always.
Ø  Start with your most powerful story
Ø  Give examples
Ø  Tailor your responses to the type of interview
Ø  Google the host
Ø  Read the morning news
Ø  Assume the microphone is on
Ø  Do not apologize or make excuses
Ø  Never deal in generalities
Ø  If you are genuine, sincere and passionate, people will want to connect with you

Soundbites to live by:
On spin: “The public has wised up to it. Audiences don’t like it and no longer buy it.”
On selling your product: “No one in the history of human commerce has ever bought a generality, even on E-Bay”
On sticking to the point: “A radio interview should never be mistaken for a State of the Union address”
On connecting with the audience: “It’s never the stats. It’s always the story.”
On landing an interview: “Doing research makes sense when you are looking for a job. You are applying for the job of being asked back”

Money-back Guarantee: The author is so convinced that his techniques will work that he is willing to make this personal no-hassle money-back guarantee to the reader: “If after trying his suggestions for three months, you have not improved your ability to communicate and hype what you want to sell, just return the book with your proof of purchase and you will get the purchase price cheerfully returned to you.”

Bio


Author Tommy Schnurmacher

Tommy Schnurmacher is an award-winning Canadian broadcaster who has interviewed Canadian prime ministers, Pulitzer prize-winning novelists and celebrities including Clint Eastwood, Catherine Deneuve, and Charlie Sheen.

Reviews

 

Posted on amazon.ca:

Thanks for sharing the secrets! Sep 6 2012, by Carolyn Melmed
"What a sensational book! It is a must read for anyone conducting an interview or being interviewed by media. Having been a radio and TV guest in the past, I know how very helpful these tips and secrets are, and I look forward to implementing them in future interviews."


It's about time! Sep 4 2012, by Kim Fraser
"As someone with 15 years experience in broadcasting, I can say with confidence that this is the simplest and most straightforward insider's guide to being a compelling interview. It isn't rocket science but it is amazing how many people get it wrong. Follow Tommy's advice and hosts and producers will love you and give you all kinds of free airtime. Ignore him and you'll find yourself unceremoniously dumped at the first commercial break - not to mention ending up a cautionary tale at the next story meeting. I wish this book had been around when I was starting out. I know a lot of people who could have used it!"

 

Excerpt

Tommy’s key message:

“Forget radio. Forget TV. Forget who is the interviewer and who is the interviewee. All you have to do is pretend that the interviewer is someone who is sitting next to you on the plane.  That’s it. You should have the exact same kind of conversation as you would have on that plane. Because that’s all a great interview is, it’s a great conversation.”

 

Notable

Tommy Schnurmacher will be appearing at Books & Breakfast on Sunday, November 14th:
 



 


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For media inquiries and review and examination copies, please contact the publisher.

 
Linda Leith Publishing
P. O. Box 322, Victoria Station
Westmount Qc H3Z 2V8 Canada.
leith.lindaleith@gmail.com.
www.lindaleith.com.
 
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