Are We On Yet? Insider Secrets on How to be Interviewed (and other essential media skills)

Tommy Schnurmacher

August 2012

Tommy’s key message:

“Forget radio. Forget TV. Forget who is the interviewer and who is the interviewee. All you have to do is pretend that the interviewer is someone who is sitting next to you on the plane.  That’s it. You should have the exact same kind of conversation as you would have on that plane. Because that’s all a great interview is, it’s a great conversation.”

It seems so simple, but many people are unaware of this basic technique and of other tips that are equally simple to learn and adopt.

Whether you’re the eager beaver owner of a small business, a seasoned entrepreneur selling a product or service, a volunteer promoting a great cause, or an author promoting yourself, the simple techniques and tips outlined in this book will turn you into the guest they beg to come back.

All interviewers have an agenda. The newspaper reporter wants information. Preferably information that no one else has. The TV reporter wants you to look good and be entertaining, The radio interviewer doesn’t care what you look like, but he or she is praying you will be entertaining – that the interview will be so gripping that a listener, late for an appointment, will nonetheless sit there in his parked car because he cannot tear himself away from hearing what you have to say.

Is this even possible? It’s easy if you have the right tools.

Money-back Guarantee: The author is so convinced that his techniques will work that he is willing to make this personal no-hassle money-back guarantee to the reader: “If after trying his suggestions for three months, you have not improved your ability to communicate and hype what you want to sell, just return the book with your proof of purchase and you will get the purchase price cheerfully returned to you.”


Author Tommy Schnurmacher

Tommy Schnurmacher is an award-winning Canadian broadcaster who has interviewed Canadian prime ministers, Pulitzer prize-winning novelists and celebrities including Clint Eastwood, Catherine Deneuve, and Charlie Sheen.

”One of Canada’s premier showbiz writers.” The Hollywood Reporter

It’s one thing to land an interview, but what do you do when you get it? Most people spend hours preparing. They arrive in studio with pages and pages of handwritten notes. The younger ones arrive awash in iPods, iPads and laptops. Is that a good idea? No, actually, it’s a terrible idea.

The book you hold in your hand – or the e-book that you have just downloaded – is short and concise. Are We On Yet? is an insider’s look at what the interviewer – any interviewer – REALLY wants. And it comes with the author’s personal money-back guarantee –detailed in Chapter 20.    

Tommy Schnurmacher has interviewed everyone from Prime Minister Stephen Harper to Dame Edna, from John Lennon and Yoko Ono to Joan Rivers, from right-wing blogger Andrew Breitbart to left-wing author Naomi Klein, and from student protesters to billionaire philanthropist Seymour Schulich. Included in the book are lessons learned from Catherine Deneuve, Arianna Huffington, and Pulitzer prize-winning novelist Jeffrey Eugenides.

But what if you’re not famous? Not to worry. You do not have to be a celebrity to become the media darling who keeps being invited back over and over again.

$14.99/12.95 CDN/US | ISBN: 9780987831750

$ 8.95 | ISBN: 9780987831798

$ 8.95 | ISBN: 9780987994677

$ 8.95 | ISBN: 9781927535035

What they say

Posted on amazon.ca:

Thanks for sharing the secrets! Sep 6 2012, by Carolyn Melmed
"What a sensational book! It is a must read for anyone conducting an interview or being interviewed by media. Having been a radio and TV guest in the past, I know how very helpful these tips and secrets are, and I look forward to implementing them in future interviews."


It's about time! Sep 4 2012, by Kim Fraser
"As someone with 15 years experience in broadcasting, I can say with confidence that this is the simplest and most straightforward insider's guide to being a compelling interview. It isn't rocket science but it is amazing how many people get it wrong. Follow Tommy's advice and hosts and producers will love you and give you all kinds of free airtime. Ignore him and you'll find yourself unceremoniously dumped at the first commercial break - not to mention ending up a cautionary tale at the next story meeting. I wish this book had been around when I was starting out. I know a lot of people who could have used it!"

Excerpt

Tommy’s key message:

“Forget radio. Forget TV. Forget who is the interviewer and who is the interviewee. All you have to do is pretend that the interviewer is someone who is sitting next to you on the plane.  That’s it. You should have the exact same kind of conversation as you would have on that plane. Because that’s all a great interview is, it’s a great conversation.”

Notable

Tommy Schnurmacher will be appearing at Books & Breakfast on Sunday, November 14th:
 


 


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