Tommy’s key message:
“Forget radio. Forget TV. Forget who is the interviewer and who is the interviewee. All you have to do is pretend that the interviewer is someone who is sitting next to you on the plane. That’s it. You should have the exact same kind of conversation as you would have on that plane. Because that’s all a great interview is, it’s a great conversation.”
It seems so simple, but many people are unaware of this basic technique and of other tips that are equally simple to learn and adopt.
Whether you’re the eager beaver owner of a small business, a seasoned entrepreneur selling a product or service, a volunteer promoting a great cause, or an author promoting yourself, the simple techniques and tips outlined in this book will turn you into the guest they beg to come back.
All interviewers have an agenda. The newspaper reporter wants information. Preferably information that no one else has. The TV reporter wants you to look good and be entertaining, The radio interviewer doesn’t care what you look like, but he or she is praying you will be entertaining – that the interview will be so gripping that a listener, late for an appointment, will nonetheless sit there in his parked car because he cannot tear himself away from hearing what you have to say.
Is this even possible? It’s easy if you have the right tools.
Money-back Guarantee: The author is so convinced that his techniques will work that he is willing to make this personal no-hassle money-back guarantee to the reader: “If after trying his suggestions for three months, you have not improved your ability to communicate and hype what you want to sell, just return the book with your proof of purchase and you will get the purchase price cheerfully returned to you.”
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